- About Us
Beginning in 1928, Manuel Rojas and his sister Romelia had visions of growing coffee in the Tarrazú region. They became one of the first families to plant coffee in this famous region. Soon after seeing the quality of the coffee produced and its distinct acidity and aroma, the majority of peasants and farmers changed crops from sugar to coffee.
The pure air and crystal clear waters of Tarrazú are what made Roberto Montero Castro fall in love with the slopes of San Marcos de Tarrazú. Given that the Rojas family had no immediate descendants, they sold their farm and mill to this visionary. Completely dedicated to this passion, Montero actually offered assistance in farming techniques and consultative services to the peasant farmers of Tarrazú.
Blessed with just the right amount of tropical acidity, the soil of Tarrazú produces a coffee of tremendously unique quality. On these soils Don Roberto Tarrazú was born, grown at no less than 4200 feet with brilliant acidity, a full body and rich aroma.
Good body, high acidity, excellent aroma, intense flavor, chocolate notes
Aroma: Intense and full
Our story starts with the simple, but age old belief that people are good. This goodness multiplies when people share what they know, what they love and what they o offer. Some of our best ideas, biggest smiles and warmest moments have been shared around a great cup of coffee. In these moments, we found our Panacea.
With a passion for coffee and a dream to become a place for people to share, we opened Panacea Coffeehouse, Cafe & Roastery. Since 2002, we have become that place – a meeting place, a celebrating place and a sharing place. As we continue to live our dream, we go the way we started.
We select, roast and brew Good Coffee for Good People knowing that each cup offers the drinker a chance to find their own Panacea
Panacea Coffee Company
66 Commerce Street
Waynesville NC 28786-5738
We are located in Frog Level in historic Downtown Waynesville, North Carolina, just 30 minutes west of Asheville, NC. If you have any questions, comments, or just want to talk coffee please fill out the form below.